25+ Years of Experience. Real Coaching. Lasting Results.
I believe fitness should do more than change how you look. It should improve how you feel, how you move, and what you’re capable of doing every day.
I’m Kevin LaCourte, an ACE Certified Personal Trainer with more than 25 years of experience helping men and women throughout San Diego get stronger, improve their conditioning, build lean muscle and reach their fitness goals.
Whether you’re getting started, returning to exercise, looking to lose body fat, or ready to take your performance to the next level, my approach is simple: effective training, personalized coaching and consistent progress.
MY APPROACH TO FITNESS
No two clients are exactly alike. Your training should reflect your goals, fitness level, experience and lifestyle.
I combine proven training methods to help you build a stronger, fitter and more capable body.
Strength & Lean Muscle
Build strength and maintain muscle as you age
Improve functional movement and everyday performance
Develop a stronger, more resilient body
Fat Loss & Body Composition
Combine strength and conditioning to support fat loss
Build lean muscle while improving overall fitness
Create sustainable habits that support long-term results
Cardiovascular Fitness & Conditioning
Improve endurance and cardiovascular fitness
Incorporate interval training and conditioning
Develop speed, agility and athletic performance
Fitness for Adults 40+
Train with a focus on strength, mobility and longevity
Maintain muscle and physical independence
Stay active and capable through your 40s, 50s, 60s and beyond
EXPERIENCE THAT MAKES A DIFFERENCE
Over the years, I’ve coached hundreds of clients with different backgrounds, abilities and goals. My experience includes personal training, group fitness, boot camp, strength and conditioning, athletic development and HIIT programming.
I believe in challenging people while respecting their individual starting points. You won’t get a cookie-cutter workout or unrealistic promises. You’ll get coaching, accountability and a program designed to help you make progress.
My certifications and background include:
ACE Certified Personal Trainer
CeossFit Level 1 Coach
Certified K–12 Physical Educator
Boot Camp Instructor
American Red Cross Adult First Aid, AED and CPR Certified
More than 25 years of fitness and coaching experience
TRAIN WITH ME IN SAN DIEGO
I offer personalized training options to fit your goals and schedule:
Private 1-on-1 Personal Training Individualized coaching, programming and accountability.
Small-Group & HIIT Training Coach-led workouts combining strength, conditioning and functional fitness.
HYROX & Athletic Conditioning Performance-focused training to build strength, endurance and race readiness.
Private Training in Poway Train at my private gym, at your home, in your apartment gym or outdoors, depending on your needs.
MY PHILOSOPHY
There are no shortcuts or magic workouts. Real results come from training consistently, working with a plan and making choices that support your goals.
My job is to help you train smarter, stay motivated and get the most out of the time you invest in your fitness.
Your age doesn’t have to limit your potential. Your next chapter can be your strongest one.
READY TO GET STARTED?
Let’s talk about your goals and find the right training approach for you.
More than 15 years ago, Kevin LaCourte, who holds a bachelor’s degree in business administration with a minor in exercise, traded his suit and tie for workout garb. He started as a strength and conditioning coach, and then created San Diego’s first fitness “boot camp” in 1999, with the help of another trainer. When his colleague quit, leaving Kevin on his own, he tried a new tack: instead of the usual workouts in the gym, he took his groups outside. They went to the stadium at San Diego High School, and to pre-condo Cortez Hill.
“The response was really positive because it was different from anything they’d done before,” Kevin says. He credits the success of his business to his no-nonsense honesty and his ability to tailor his workouts to the needs of his clientele, who range in age from 13 to 78.
“There are no magic tools,” Kevin says. “People don’t always want to hear that they need to eat right as well as exercise, and that it will take them at least one or two years to get their bodies back. I don’t make wild claims about quick results. It’s just the realization that when you exercise you have a better outlook because you feel better.”
When asked to share any inspiring thoughts for others wanting to start a business, he says, “It’s something you have to live and breathe and believe in. The marketing is probably the most difficult thing — finding the right way to get your message across. You have to feel that no matter what kind of competition you come across, you are doing something different from everyone else. And stick with your integrity. If you do, you’ll attract the clients you’re looking for.” “Starting San Diego FitCamp has allowed me to live my lifestyle, to evolve it into a business entity,” Kevin says. “I enjoy Mondays. I enjoy getting up in the morning and training people.”
